Posted on September 03 2019
Welder - the explorer – reaches the millenials through two collections : Welder Moody watch collection which welcomes the unpredictability of the moods and Welder the Bold watch collection which welcomes the courage of unknown...
Millenials are just different, the generation which is critisized the most almost by all previous generations, defend themselves with mottos, summarize the complicated feelings with emojis, learn from apps, read from Twitter, enjoy through Snapchat, shop through Instastory, live in hashtagnation, write business notes to their managers from whatsapp, the people they trust the most is their facebook list not their family. Their constant mood can be summarized as ‘’seeking’’: seeking for a more inspiring job, for a life coach, for an experience to worth telling, for sth to rent but not to own, for the right gang to hang out with, for the purpose of their existence…
So as Welder, if Welder exists for one reason, it is ‘’seeking’’. Seeking for a new way of doing, daring to look different, promising new experiences.
The designer of Welder – Italo Fontana says “I add to all my creations something really important: my identity. Their strength lies in their soul: you can see that I designed all of them myself; they have an identity and a powerful image, and they can be recognized from a distance.”
The crown and pushers placed at the left side and unusual dimensions of cases are the signatures of Welder watches
Welder believes in failure, cause the failure is the only path to fly and the only way to achieve that is to follow your own way.
That’s why Welder motto is ‘’you define your own terms’’.
Welder The Bold sees the life as an adventure, and pushes you to unfollow the best practice of yesterday. Italo says ‘’I have my scars outside and inside me and I am proud of them’’. The brand doesnt provocate but gives courage to trust the supreme intelligence of heart and simply be open to wounds. The Bold collection doesnt have fine cut cases but the cases seem like they have scars, they do have a vintage look on purpose, the same valid for the straps of the watches.
Life is an adventure
Do not take baby steps but jump
Jump into the wild, original, ironic, unexploited
Simply be open to explore
Bow to your instincts and unfollow the best practice of yesterday
Today is a new day with a lot to explore:
take an alternative route to your home
get the first plane to the unknown
open your heart to the excitement of discover
Followers have the map, The BOLD has the wounds, trust the supreme intelligence of heart
be open to wounds, be proud of your wounds, it is the signal of a person looking for unaccustomed
Unaccostomed takes time, so take your time: be bold and walk your route